Press Releases

MOBIXELL NETWORKS AND ADAMIND SIGN A MERGER AGREEMENT

Adamind’s Technologies, Software, and Products will become part of Mobixell’s Portfolio of Mobile Multimedia Solutions

Wellesley, MA and Palo Alto, California – 22 February 2007: Mobixell, a leading provider of innovative mobile multimedia solutions and Adamind (LSE: ADA), a global supplier of media adaptation software for the mobile messaging (MMS), content, and convergence services markets, announce that an agreement has been signed on the terms of sale of Adamind's assets to Mobixell. Mobixell intends to merge Adamind’s products and technologies to form a powerful market leader in the Mobile Multimedia domain.

Adamind’s assets to be sold to Mobixell include intellectual property, software, and contracts with customers and suppliers relating to the development, marketing, and sale of all Adamind’s transcoding and Mobile Multimedia software (the "MediaSpire" product family). In addition, the majority of the Adamind's employees will become employees of Mobixell.

Mobixell will stand by its commitment to continue the support of existing customers from both companies. Mobixell further intends to continue the development plans according to previously communicated roadmaps, and invest greater resources in the development of new and exciting mobile multimedia solutions.

Amir Aharoni, Chief Executive Officer of Mobixell said: "The synergy between both companies; their strategy of developing products according to a best-of-breed approach, and building on the leading capabilities of each of the organizations, will create an entity that is greater than the parts constituting it.  By combining the Adamind and Mobixell product portfolios, the company is now well positioned in the marketplace as an expert in the area of multimedia over mobile, and can offer existing and new customers a wider best-of-breed set of technologies."

"This step forward fortifies the company's presence in the marketplace with a more balanced regional spread, and greater resources invested in development, global support, and professional services. The combined customer installed base is impressive, with over 150 mobile operator and content provider deployments worldwide, and strategic relationships with most of the top MMSC and Mobile Multimedia Value-Add-Service vendors in the marketplace," says Shailendra Jain, CEO of Adamind.

"The trend within the mobile multimedia market reveals a need for consolidation in order to gain stronger market positions. This step reflects this consolidation, and provides the company with a compelling opportunity to emerge as a strong and dominant player in the market with a secure future," says Orna Berry, Executive Chairperson of Adamind. 

Enquiries:

Mobixell
Amir Aharoni, Chief Executive Officer	+972-54-5615000
Adamind
Orna Berry, Executive Chairperson	+972 9 971 9111
Shailendra Jain, Chief Executive Officer	+1-801-231-9076

About Mobixell

Mobixell Networks provides innovative multimedia technologies and business solutions that facilitate the expansion of mobile operators, content and service providers' mobile multimedia services by enabling content consumption, Peer-2-Peer content sharing, User Generated Content communities, mobile advertising, and more. Mobixell’s reliable network-based solutions deliver the highest quality multimedia, raising user satisfaction while helping operators drive traffic growth, safeguard crucial content revenue streams, and realize new revenue streams. 

Mobixell's solutions are deployed at over 100 mobile operators and content providers including top-tier carriers in five continents. Founded in late 2000, Mobixell is a Delaware company with offices and operations around the world. For more information, visit the company’s web site at www.mobixell.com

About Adamind

Adamind (LSE: ADA) is a developer of software that provides a comprehensive framework to enable and promote mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive media rich content and provides tools to track, process, control and promote rich content services. Adamind’s media adaptation and enhancement platform enables service operators to successfully deploy messaging (MMS, Email, IM), content (downloading, browsing and streaming) and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution.
For more information, visit  www.adamind.com