Optus, a leading telecommunications operator in Australia, has deployed a state-of-the-art content management solution that includes search, digital rights management (DRM) and transcoding.

LogicaCMG has been appointed the prime contractor of this new solution, delivering solution design, project management, software implementation, systems integration, migration, and ongoing support for a consortium of global partners.

Adamind’s MediaSpire software which sits at the heart of LogicaCMG’s MMSC will be adapting all content to be delivered to any handset within Australia.

Allen Lew, Managing Director Optus Consumer said, “With the launch of 3G this year, we see content as strategically important to our mobile business. The solution LogicaCMG has designed will allow us to launch some very exciting services.”

LogicaCMG’s extensive industry expertise made it an ideal supplier for Optus. Its systems deliver two out of every three text messages and its messaging and billing solutions are deployed by 300 of the world's top operators in over 130 countries.

LogicaCMG’s end-to-end service works with clients to design robust business models and service infrastructures, harnessing global experience as a leading systems integrator. LogicaCMG’s innovations have been helping to make and shape the global telecoms market for more than 30 years. Having deployed the world's first and only fully integrated 3G IP-based messaging solution and migrated more than 50 operators to an IP-based messaging environment, LogicaCMG's expertise enables operators to assure innovation in Next Generation telecoms.

Enquiries:

Adamind - +44 20 79298989 on the day and thereafter
Shailendra Jain, CEO: +1 408 468 3961

Corfin Communications
Harry Chathli, Neil Thapar +44 20 7929 8989

Notes to Editor

About Adamind

Adamind (LSE: ADA) is a leading global supplier of media adaptation software in the Mobile Messaging (MMS), Content and Convergence Services markets. Adamind's MediaSpire™ enables delivery of images, text, ringtones, audio and video to and between a variety of mobile devices, domains and networks, driving traffic growth and creating the ultimate rich media consumer experience.
With headquarters in the US, an R&D Centre in Israel, a global sales force and strategic channel partnerships with some of the top MMSC vendors and top-tier system integrators - all major Blue Chip companies such as Ericsson, Motorola, HP, Openwave, LogicaCMG, Critical Path and CBOSS - Adamind is positioned to deliver superior quality products, services and support to its 90+ tier-1 and tier-2 operator customer deployments across the globe.

About LogicaCMG

LogicaCMG is a major international force in IT services and wireless telecoms.  It provides management and IT consultancy, systems integration and outsourcing services to clients across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Formed in December 2002, through the merger of Logica and CMG, the company employs around 20,000 staff in offices across 34 countries and has nearly 40 years of experience in IT services. Headquartered in Europe, LogicaCMG is listed on both the London and Amsterdam stock exchanges (LSE: LOG; Euronext: LOG). More information is available from www.logicacmg.com

About Optus

Optus is an Australian leader in integrated communications - serving more than six million customers each day. The company provides a broad range of communications services including mobile, national and long distance services, local telephony, international telephony, business network services, internet and satellite services and subscription television.
In 2001, SingTel became the parent company of Optus, paving the way for Optus to become a strong and strategic telecommunications player within the Asia-Pacific region.