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Press Releases
MOBIXELL NETWORKS AND ADAMIND ANNOUNCE A STRATEGIC ALLIANCE BETWEEN THE TWO COMPANIES
This strategic alliance reflects a true synergy that will unleash the full potential of mobile multimedia value added solutions
Wellesley, MA and Palo Alto,
California – 11 February 2007: Mobixell,
a leading provider of innovative mobile multimedia solutions and Adamind
(LSE: ADA), a global supplier of media adaptation software for mobile
messaging (MMS), content and convergence services market, announce a
strategic alliance between the two companies. The companies will stand
by their commitment to continue their support of existing customers
from both companies and further intend to continue their development
plans according to previously communicated roadmaps.
Amir Aharoni, Chief Executive Officer of Mobixell said: "The synergy
between both companies; their strategy of developing products according
to a "best of breed" approach; and building on the leading capabilities
of each of the organizations, all provide a compelling basis for a strategic
alliance between the companies. I see great value for our customers in
utilizing the technologies and innovations of both companies as we will
be able to invest our resources in the development of new and exciting
mobile multimedia solutions."
The alliance will result in an integration of product portfolios providing
new and existing customers with a best-of-breed set of technologies particularly
in the areas of mobile messaging, mobile content production and delivery,
mobile social networking and mobile multimedia advertisement.
"The trend within the mobile multimedia market reveals a need for
the integration of complimentary solutions in order to gain stronger market
positions. The alliance reflects this trend and provides a unique opportunity
for the combined technology offering to rise to a dominant position within
the market providing it with a secure future," says Orna Berry, Executive
Chairperson of Adamind.
The strategic alliance will renew the initiative to lead the mobile lifestyle
revolution by continuing to develop and deliver innovative solutions to
service and content providers around the world, enabling them to generate
new revenue streams and maximize the mobile multimedia experience.
For more information, please visit us at the 3GSM
World Congress 2007 in Barcelona.
Mobixell – Hall 2 Booth 2.1C45
Adamind - Hall 2 Booth 2A25
Enquiries:
| Mobixell |
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Amir Aharoni,
Chief Executive Officer |
+972-54-5615000 |
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| Adamind |
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Orna Berry,
Executive Chairperson |
+972 9 971 9111 |
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Shailendra Jain,
Chief Executive Officer |
+1-801-231-9076 |
About Mobixell
Mobixell Networks provides advanced multimedia technology and business solutions for mobile network operators. Mobixell’s reliable, carrier-grade network-based solutions offer advanced multimedia value-added services including rich media adaptation, transcoding, optimization, super distribution, mobile viral marketing and security. With Mobixell, operators can increase mobile data traffic, reduce support overhead, and realize faster ROI on next-generation infrastructures. Mobixell's solutions have been deployed at top-tier carriers on five continents, handling rich media content for millions of subscribers every day. Providers rely on Mobixell to ensure delivery of only the highest-quality multimedia – raising user satisfaction, lowering churn, and safeguarding crucial revenue streams. Founded in 2000, Mobixell is headquartered in Boston with offices and operations in North America, Europe, APAC, and Japan, and an R&D center in Israel. For more information, visit the company’s web site at www.mobixell.com
About Adamind
Adamind (LSE: ADA) is a provider of software that enables
mobile multimedia content and converged communications
services. The company addresses the interoperability challenge that
exists between different mobile devices to receive and process media
rich content. The Adamind Spire™ platform
provides media adaptation and enhancement software enabling service
operators to successfully deploy messaging, content and next
generation convergence services; generate new revenue streams;
and drive key new value-added-services (VAS) enablers such as advertising,
branding, DRM and anti-abuse support. With over 100 deployments
in some of the world's major mobile operator networks and
content providers such as Universal Mobile Music, Adamind is strategically
poised to enable the promise of the Mobile Lifestyle revolution.
Adamind has strategic relationships with major infrastructure
vendors and system integrators including Ericsson, HP, IBM, Accenture,
LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com
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