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Press Releases
ADAMIND WINS $2.5M DEAL WITH IBM TO HANDLE CONTENT ADAPTATION FOR ONE OF INDIA'S LARGEST TELECOM SERVICES PROVIDER
Adamind's Spire™ Platform selected as part of IBM’s Service Delivery Platform (SDP) to handle content adaptation for one of India’s largest telecom service providers with over 20 million subscribers
Palo Alto, California. 9th October, 2006: Adamind Ltd.
(LSE: ADA) (“Adamind” or the "Company”), a global
supplier of software that enables mobile multimedia content and converged
communications services to be experienced over any device or network,
announces that it has been selected by IBM to provide its Adamind Spire™ Platform
as the core content adaptation component for IBM's Service Delivery Platform
(SDP) solution at one of India's largest telecom services providers.
The contract will generate revenues of more than $2.5 million for Adamind. This
includes both a fixed amount for the sale of licenses (to be recognised
over a four year period), and, for ongoing support & maintenance.
The Company expects that further licenses will be purchased by the provider
as traffic increases and upgrades are required.
IBM, one of the world's largest system integrators, is providing consultancy
and integration services for the service provider's SDP solution. It is
estimated that the platform will be live within ten months of integration.
The deployment of the Spire™ Platform in IBM's centralized architecture
equips the service provider's Mobility group with technology that will
handle all their person-to-person (P2P) and application-to-person (A2P)
multimedia messaging (MMS) traffic. It will enable the service provider
to offer both on-the-fly content adaptation for adapting time sensitive
and dynamic content such as breaking news as well as offline content adaptation
for validation, batch versioning and preparation of content. Furthermore,
the technology enables them to apply a consistent look to all content
deployed over their network regardless of content source by creating their
own template policy, and to support a wide range of devices through a
managed device profile service provided.
Service Delivery Platforms (SDP) are horizontal network architectures
implemented on open standards enabling Messaging & Content Services
Providers to take full advantage of common functions supporting multiple
services such as security, storage, media adaptation over the network.
By deploying SDPs, service providers can rapidly and cost-effectively
deliver new, differentiated revenue-generating services.
According to recent research by Wireless World Forum, India is set to
become the world’s third largest mobile phone market by 2007 behind
China and the USA. Its rapid growth has created an increased demand
for mobile content. Additional research from Gartner indicates that revenues
from the Indian cellular services market will reach $24 billion by the
end of 2009, at a compound annual growth rate (CAGR) of 35.6 percent.
Shailendra Jain, CEO of Adamind said, "We are excited to enter India's
dynamic and growing mobile market together with IBM by providing our field-proven
technology to support the growing demand for mobile content within the
region. The combined expertise of IBM and Adamind has paved the way for
India's service provider's successful launch and expansion of high quality
rich-media content services, bringing their mobile subscribers' communications
experience to the 21st century."
Enquiries:
| Adamind |
+44 20 7929 8989 on the day and thereafter |
| Shailendra Jain, CEO |
+1 650 646 2368 |
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| Corfin Communications |
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| Harry Chathli, Neil Thapar |
+44 20 7929 8989 |
About Adamind
Adamind (LSE: ADA) is a provider of software that enables
mobile multimedia content and converged communications services.
The company addresses the interoperability challenge that exists
between different mobile devices to receive and process media rich
content. The Adamind Spire™ platform
provides media adaptation and enhancement software enabling service
operators to successfully deploy messaging, content and next
generation convergence services; generate new revenue streams; and
drive key new value-added-services (VAS) enablers such as advertising,
branding, DRM and anti-abuse support. With over 100 deployments
in some of the world's major mobile operator networks and content
providers such as Universal Mobile Music, Adamind is strategically
poised to enable the promise of the Mobile Lifestyle revolution.
Adamind has strategic relationships with major infrastructure vendors
and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG,
Motorola, Openwave, Critical Path and CBOSS. www.adamind.com
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