
Press Releases

LEADING INFRASTRUCTURE VENDOR LICENSES ADAMIND MEDIA ADAPTATION SOFTWARE FOR ITS SERVICE DELIVERY PLATFORM
Agreement enables world’s largest mobile infrastructure provider to expand deployment of Adamind’s Spire™ Platform to a range of content services beyond MMS
Palo Alto, California. 4 September, 2006: Adamind Ltd.
(LSE: ADA) (Adamind or the "Company”), a global supplier of software
that enables mobile multimedia content and converged communications services
to be experienced over any device or network, announces that a leading infrastructure
vendor and an Adamind channel partner, has entered a new licensing agreement
to expand the deployment of Spire™ Platform, Adamind’s media
adaptation software, to a broad range of mobile content services.
The agreement is part of Adamind’s strategy to leverage its software
solutions to new applications and markets. To date Adamind Sire™ Platform
has been deployed by the vendor solely for handling multimedia messaging
services (MMS). Under the new agreement, Spire™ Platform has been
adopted as a core part of the vendor's Service Delivery Platform (SDP) and
will be deployed for the media adaptation of a broad range of new content
applications beyond MMS, including music and video downloads, Email, mobile
browsing and instant messaging. Adamind expects to announce further SDP
related deals during the course of 2006 and beyond.
Adamind will receive a set license fee per operator and expects revenues
to increase as operators deploy multiple mobile applications and as service
uptakes and traffic grows. Over the next 12 months Adamind, in partnership
with the vendor, is targeting approximately 10 operator customers for the
deployment of the complete service delivery platform.
Shailendra Jain, CEO of Adamind said: "The choice of Adamind Spire™ as
the media adaptation engine within the vendor's SDP is a testament not only
to our leading technology but also to the strength of our relationships
with our customers and channel partners. Operators are investing significant
amounts of capital and resources in building advanced media services. By
integrating Adamind Spire™ Platform as part of the SDP environment,
operators will be able to enjoy pure media adaptation and in the near future
be able to deploy additional added-value media-handling features and solutions
from Adamind."
Service delivery platforms (SDP) are horizontal network architectures
implemented on open standards and enable messaging & content services
providers to use common functions for supporting multiple services such as
security, storage and media adaptation among others. By deploying SDPs, service
providers can rapidly and cost-effectively deliver new, differentiated revenue-generating
services reducing the costs, timeframes and risks of developing, deploying,
delivering and managing service applications for mobile, fixed and broadband
networks.
Enquiries:
Adamind
Shailendra Jain, CEO: +44 20 7929 8989 on the day
Corfin Communications
Neil Thapar, Harry Chathli +44 20 7929 8989
About Adamind
Adamind (LSE: ADA) is a provider of software that enables mobile multimedia
content and converged communications services. The company addresses
the interoperability challenge that exists between different
mobile devices to receive and process media rich content. The Adamind
Spire™ platform
provides media adaptation and enhancement software enabling service
operators to successfully deploy messaging, content and next generation
convergence services; generate new revenue streams; and drive
key new value-added-services (VAS) enablers such as advertising,
branding, DRM and anti-abuse support. With over 100 deployments in some
of the world's major mobile operator networks and content providers such
as Universal Mobile Music, Adamind is strategically poised to enable the
promise of the Mobile Lifestyle revolution. Adamind has strategic
relationships with major infrastructure vendors and system integrators
including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave,
Critical Path and CBOSS. www.adamind.com
##

|
 |