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Press Releases
ADAMIND LICENSES CONTENT PRODUCTION SOFTWARE TO NGTS SOLUTIONS OF MALAYSIA
The premier deployment of Adamind Spire™ Production Suite with an Application Service Provider will enable NGTS to adapt content for Pan Asian markets
Palo Alto, California. 31 July, 2006: Adamind Ltd. (LSE:
ADA) (Adamind or the "Company”), a global supplier of software
that enables mobile multimedia messaging, content and converged communications
services to be experienced over any device or network, announces that it
has signed a licensing deal with NGT Solutions Sdn Bhd (NGTS) for its Spire™ Production
Suite.
This is the first time that Adamind's technology will be deployed by an
Application Service Provider (ASP) and represents the realization of an
exciting new business model for content providers of all sizes looking to
enter this market. It enables the operator or ASP to dictate a consistent
look and feel of all content deployed over their network regardless of the
origin of the content by creating their own template policy.
NGTS, an application service provider, will utilize Adamind’s software
to enable content providers, distributors and media owners to repurpose
and adapt content for mobile distribution over partner networks in South
East Asia. The service will be commercially available from 1 July 2006 and
will serve the Pan Asian market enabling the production, packaging and marketing
of media-rich content to mobile subscribers. In addition, a wealth of value-added
features such as content previewing, digital rights management (DRM), branding
and advertising are provided by the Spire™ Production Suite.
Datuk J. L. Solomon, CEO of NGTS, said: "By utilizing Adamind’s
software, NGTS can confidently offer content providers and mobile operators
with an accelerated content to market process while assuring high quality
end-user experience. Furthermore, we wanted to provide mobile operators
and content providers with a solution that will offer them a multitude of
revenue generating options and the Spire™ Production Suite is the
natural choice."
Shailendra Jain, CEO of Adamind said, "We are excited to enter into
the realm of ASPs and support NGTS in their Managed Content Transcoding
Service. We are confident that our platform will not only prove to be a
successful model for ASPs looking to enter this market but will also provide
an ideal basis upon which to build a strong service for the market, now
and in the future."
Media adaptation plays a crucial role in the delivery of rich media
mobile content to subscribers, thereby enabling mobile phone operators
and content owners to generate higher revenues from users. Today's mobile
environment is characterized by a myriad of devices that differ in
characteristics and attributes which directly impact the reception of media.
For best end-user experience, media needs to be transcoded – adapted
and released in device specific versions. The Adamind Spire™ transforms
media adaptation from a manual process into a fully automated device-centric
and network aware process enabling content providers and operators to quickly
and efficiently mobilize their content to the market. It further allows the
setting of transcoding templates per client that will be used for automated
transcoding and the validation of quality of the converted files prior to
distribution.
Enquiries:
| Adamind |
+44 20 7929 8989 on the day and thereafter |
| Shailendra Jain, CEO |
+1 650 646
2368 |
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| Corfin Communications |
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| Harry Chathli, Neil Thapar |
+44 20 7929 8989 |
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About Adamind
Adamind (LSE: ADA) is a provider of software that enables mobile
multimedia content and converged communications services. The company
addresses the interoperability challenge that exists between different mobile
devices to receive and process media rich content. The Adamind Spire™ platform
provides media adaptation and enhancement software enabling service
operators to successfully deploy messaging, content and next generation
convergence services; generate new revenue streams; and drive key new value-added-services
(VAS) enablers such as advertising, branding, DRM and anti-abuse
support. With over 100 deployments in some of the world's major mobile operator
networks and content providers such as Universal Mobile Music, Adamind is
strategically poised to enable the promise of the Mobile Lifestyle revolution.
Adamind has strategic relationships with major infrastructure vendors and
system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola,
Openwave, Critical Path and CBOSS.
www.adamind.com
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