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Press Releases
CONSUMER DEMAND FOR RICH MULTIMEDIA MOBILE EMAIL CREATES MMS GROWTH OPPORTUNITY FOR MOBILE OPERATORS
Critical Path and Adamind answer demand with the integration of Adamind MediaSpire(TM) in Memova(TM) Mobile
SAN FRANCISCO - July 19, 2005 - Critical Path, Inc. (Nasdaq:CPTH), a leading provider of messaging software and services, and Adamind (LSE: ADA), a leading global supplier of media adaptation software in the Mobile Messaging, Content and Convergence Services markets, today announced the integration of Adamind MediaSpireTM with Critical Path's MemovaTM Mobile consumer mobile email solution, enabling the seamless exchange of multimedia email messages between mobile phones and PCs.
As mobile operators look for ways to increase revenue and drive more usage of MMS (Multimedia Messaging Services), consumers are demanding an easier way to send and receive email messages from their mobile phones - including emails with picture, audio and video attachments. Adamind's real-time media content adaptation technology seamlessly transcodes AMR and 3GPP file formats generated by a mobile handset to PC-friendly WAV, MP3 and AVI files, enabling Memova Mobile users to easily send and receive multimedia emails using standard mobile phones. By embedding Adamind MediaSpire, Memova Mobile bridges the gap between Internet email and MMS, enabling consumers to exchange multimedia-rich email messages and providing operators with a new way to drive MMS usage.
"Consumers are demanding a rich multimedia experience, and operators are looking for ways to increase MMS usage and revenues," said Mike Serbinis, CTO, Critical Path. "By integrating Adamind MediaSpire with Memova Mobile, we gain superior video and audio transcoding capabilities. This is a critical component in Memova Mobile - our mass-market solution that enables operators to drive MMS traffic with multimedia-rich mobile email services."
Unlike enterprise-focused wireless email solutions designed for smartphones, Memova Mobile works with MMS-enabled mobile phones many consumers are already using, requiring no additional software or hardware upgrades. With Memova Mobile, email messages sent to email services, such as Hotmail, Yahoo! or Gmail, are pushed to the user's mobile phone. As a result of integrating Adamind MediaSpire, users are able to receive and view multimedia content and respond by voice to emails received on the phone. Voice responses are recorded as AMR files and sent as WAV file email messages, eliminating the need to type responses on phone keypads. Critical Path's Memova Mobile solution provides consumers with a rich mobile email experience and helps operators to grow data revenues by leveraging consumer desires to share multimedia content via email.
"Staying connected and sharing multimedia content with proper email access is a key application for mobile operators looking to reduce churn and increase network traffic," said Yossi Hermush, VP Product Marketing, Adamind. "By integrating Adamind MediaSpire into the Memova Mobile solution, Critical Path is adding powerful transcoding capabilities. As such, we believe Memova Mobile gives operators a powerful way to drive MMS traffic and provide consumers with a feasible way to create and share multimedia emails across PCs and mobile phones."
About Adamind
Adamind (LSE: ADA) is a leading global supplier of media adaptation software in the Mobile Messaging, Content and Convergence Services markets. Adamind MediaSpireTM enables delivery of images, text, ringtones, audio and video to and between a variety of mobile devices, domains and networks, driving traffic growth and creating the ultimate rich media consumer experience.
With headquarters in the US, an R&D Center in Israel, a global sales force and strategic channel partnerships with some of the top MMSC vendors and top-tier system integrators - all major Blue Chip companies such as Ericsson, Motorola, HP, Openwave, LogicaCMG and CBOSS - Adamind is positioned to deliver superior quality products, services and support to its 90+ tier-1 and tier-2 operator customer deployments across the globe.
About Critical Path, Inc.
Critical Path's MemovaTM solutions provide a new and improved email experience for millions of consumers worldwide, helping mobile operators, broadband and fixed-line service providers unlock the potential of email in the mass market. MemovaTM Mobile gives consumers instant, on-the-go access to the messages that matter most. Featuring industry-leading anti-spam and anti-virus technology, MemovaTM Anti-Abuse protects consumers against viruses and spam. MemovaTM Messaging provides consumers with a rich email experience, enabling service providers to develop customized offerings for high-speed subscribers. Headquartered in San Francisco with offices around the globe, Critical Path's messaging solutions are deployed by more than 200 service providers throughout the world. More information is available at www.criticalpath.net.
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Reporters, Editors - for additional information, contact:
Michelle Weber
Critical Path, Inc.
415-541-2575
pr@criticalpath.net
Adam Zolis
High Road Communications
416-368-8348 ext. 352
azolis@highroad.com
Yossi Hermush
Adamind Corporation
+011 972-9769-9503
yossi.hermush@adamind.com
David Forstrom
Connect Public Relations
703 234-5390
davidf@connectpr.com
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