
Press Releases

ADAMIND WINS MAJOR DEAL WITH ONE OF EUROPE’S LARGEST MOBILE NETWORK OPERTORS
Adamind’s media adaptation platform will enable one of Europe’s top five networks to upgrade its multimedia services for tens of millions of subscribers
Palo Alto, California. 26 June, 2006: Adamind Ltd. (LSE:
ADA) (“Adamind” or the "Company”), a global supplier
of software that enables mobile multimedia content and converged communications
services to be experienced on any handset or network, announces that it has
won a major contract with from one of Europe’s top five mobile networks.
Adamind will receive an upfront license fee as well as revenues from capacity
upgrades due to increases in rich media content traffic.
The deal is typical of second generation tenders where existing carrier
infrastructures are being replaced or updated in order to accommodate larger
scale rich media content deployments.
Under the terms of the contract, the Company’s media adaptation platform,
MediaSpire™, will be deployed in one of Europe’s largest countries
to upgrade the operator’s existing multi media messaging services
to include video based applications and greater capacity to handle an expected
increase in demand from subscribers. Adamind expects to recognise revenues
of approximately $1m over a 24 month period.
Adamind’s software will be integrated with the mobile network infrastructure
from one of the world’s largest telecom equipment vendors at the heart
of the operator’s network. Based on Open Mobile Association (OMA)
standards, MediaSpire™ is intended to support a significant increase
in demand for video-based services to be launched by the operator later
this year. These services include person to person applications (e.g. family
video clips) and application to person (e.g. news clips and video downloads
produced by content owners) applications.
Shailendra Jain, CEO of Adamind said: "We are gaining traction in
the European market and this win reflects the growing demand for Adamind’s
software from the world’s top network operators. This is one of several
deals we expect to close in Europe with this particular telecom infrastructure
vendor over the coming months.”
Adamind addresses the interoperability challenge that exists between different
mobile devices to receive and process media rich content. To achieve the
best possible experience, content needs to be transcoded – adapted
and released in device-specific versions that comply with the requirements
of each cell phone model according to its capabilities and the network attributes.
The win represents a major milestone for Adamind in terms of gaining traction
in the European market.
Enquiries:
| Adamind |
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| Shailendra Jain, CEO: |
+44 20 7929 8989 on the day and thereafter |
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+1 408 468 3961 |
Corfin Communications
Harry Chathli, Neil Thapar +44 20 7929 8989
Notes to Editor
About Adamind
Adamind (LSE: ADA) is a provider of software that enables mobile multimedia
content and converged communications services. The company addresses the
interoperability challenge that exists between different mobile devices to
receive and process media rich content. The Adamind Spire™ platform
provides media adaptation and enhancement software enabling service operators
to successfully deploy messaging, content and next generation convergence
services; generate new revenue streams; and drive key new value-added-services
(VAS) enablers such as advertising, branding, DRM and anti-abuse support.
With over 100 deployments in some of the world's major mobile operator networks
and content providers such as Universal Mobile Music, Adamind is strategically
poised to enable the promise of the Mobile Lifestyle revolution. Adamind
has strategic relationships with major infrastructure vendors and system
integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola,
Openwave, Critical Path and CBOSS. . www.adamind.com
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