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Press Releases
ADAMIND ADVANCES MOBILE MEDIA EXPERIENCE WITH NEW MEDIASPIRETM v5.0
Latest Media Adaptation Software Version Enables Operators to Deliver Superior Media-rich MMS Content Services, Enhance the User Experience and Generate New Revenue Streams from Value Added Services
MILPITAS, Calif. - March 7, 2005 Adamind (LSE: ADA), a leading provider of rich media adaptation and enhancement software for multimedia messaging services (MMS), content services and value added services markets announced today the introduction of Adamind MediaSpireTM v5.0. Adamind's fifth generation release includes features designed for operators to seamlessly deliver superior quality content services that reflect the growing demand for MMS and other media-rich content services.
Adamind MediaSpireTM v5 solves mobile device incompatibility issues by real-time, "on the fly" adaptation of content via a central software solution residing within operators' MMS server infrastructure. The new product is the result of a merge between Emblaze's EMcoderTM and Philips' Platform4 Media Adapter, implementing their best-of-breed modules, codecs and algorithms to provide the optimal user experience and performance. Adamind MediaSpireTM utilizes Adamind's expertise with over 80 global deployments worldwide, providing a mature solution that maximizes the operators' multimedia-related revenues and customers' user experience while minimizing the support calls and back office efforts required for maintaining these services.
Adamind MediaSpireTM v5.0 highlights include:
- Support for DSP boards to accelerate performance in high capacity and intensive transcoding scenarios.
- Statistics and Reporting tools, giving the operator such capabilities as segmenting and improvement of its service offerings.
- Additional media Formats and CODECs: SVG, SMV, G723.1, H.263 P3.
- Device Repository with over 130 MMS-capable device profiles and adaptation rules used to adjust content to best fit the target device, creating the most engaging consumer experience. The device management system is easily extensible, allowing operators to quickly introduce and tune new devices with support for all available content services. The Device Management subsystem also includes a capabilities exchange server that enables third party applications to receive information about any device provisioned in the system.
- Fully compliant with OMA-STI 1.0 interface.
"Operators now realize the importance of media adaptation as a necessary component of their system enabling greater uptake of MMS" said Shailendra Jain, CEO of Adamind. "With the steady growth of MMS traffic across the globe, operators need a flexible solution that incorporates features enabling operators to develop innovative media-rich content services to meet their growing subscriber base demands for smooth end user experiences."
Key Benefits for Operators
- Distributed solution enabling separation of business logic from actual transcoding
- On-the-fly transcoding and transformation
- Message level and single media level transcoding
- Management tools, including configuration, monitoring, logs and reports
- OMA-STI 1.0 compliant interface Adamind is the world's first provider of an STI-compliant product
The Adamind MediaSpire 's unique location within the services delivery platform (SDP) mobile solution chain in the operator network, combined with its superior multimedia expertise enables operators to develop new business models and generate new revenue streams, driving the introduction of key Value-Added-Services such as Advertising and Branding, support for DRM Services and Enterprise Mobility.
Adamind's MediaSpireTM is built on a modular architecture that runs on a number of industry standard hardware and operating systems (including Sun Solaris and Linux), with support of standard interface protocols such as SOAP and HTTP and industry standard protocols such as MM1, MM3, MM4 and MM7.
Adamind MediaSpireTM v5.0 is available today to select customers and will be generally available in Q2 2005.
About Adamind
Adamind (LSE: ADA) is a leading provider of rich media content adaptation and enhancement software for MMS, content services and value added services markets. The Adamind MediaSpireTM enables delivery of images, text, ringtones, audio and video to and between a variety of mobile devices, domains and networks, driving traffic growth and creating the ultimate rich media consumer experience.
With headquarters in the US, an R&D Center in Israel, a global sales force and strategic channel partnerships with some of the top MMSC vendors and top-tier system integrators - all major Blue Chip companies such as Ericsson, Motorola, Openwave and LogicaCMG - Adamind is positioned to deliver superior quality products, services and support to its 80+ tier-1 and tier-2 operator customer deployments across the globe.
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Contact:
Yossi Hermush
Adamind Corporation
+011 972-9769-9503
yossi.hermush@adamind.com
David Forstrom
Connect Public Relations
703 234-5390
davidf@connectpr.com
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