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Press Releases

ADAMIND AND CBOSS ENHANCE AZERBAIJAN MOBILE NETWORK OPERATOR THROUGH NEW OEM PARTNERSHIP
Azercell Telecom JV chooses Adamind and CBOSS partnership for MMS transcoding deployment
MILPITAS, Calif. - February 15, 2005 - Adamind, a leading provider of media adaptation software for rich mobile content, and CBOSS, a leading provider of real-time billing, VAS and convergent business operation support systems for telecom carriers and service providers worldwide, today announce a new OEM agreement.
Adamind MediaSpireTM solves the incompatibility issues between diverse handsets by adapting content so that multimedia content can be sent and received to and from any handset. Integration of Adamind's MediaSpireTM with CBOSSmms, a proprietary multimedia messaging solution based on the CBOSSin convergent telecommunications application server, extends MMS content adaptation capabilities and improves the end user experience. Having signed an OEM agreement, CBOSS is enabled to offer the integrated Adamind and CBOSS solutions, along with deployments of a stand-alone, Adamind centralized transcoding component.
Under the terms of the agreement, CBOSS enhances Azercell with stand-alone Adamind MediaSpireTM centralized media adaptor as part of operator's 1.3 million subscribers MMSC Service to enable Azercell to offer seamless MMS and rich mobile content services to their customer base.
"Azercell Telecom JV is the largest network operator in Azerbaijan, covering 95% of the population," said Boris Antsev, services and products development expert at Azercell, "and we want to build on our position of strength by offering our customer base the best in rich mobile content services through the expertise of Adamind originated from Philips Electronics, N.V. and Emblaze Ltd., united with the CBOSS deploying experience."
The deal represents a first move for Adamind into Russia and the Caspian region and the OEM partnership with CBOSS further consolidates the company's position in the region."We enjoy our long-term collaboration with Azercell. In partnership with Adamind we are delivering Azercell a truly market leading rich mobile content solution," said Andrey Maklakov, vice president and CTO at CBOSS. "We are looking forward to expanding our partnership with Adamind and deploying integrated solutions that will develop new revenue opportunities across our expanding mobile operator customer base."
"This project will revolutionise end-user's experience of rich content services in the region," said Shailendra Jain, CEO, Adamind. "The deployment at Azercell Telecom demonstrates our position as the leading provider of media adaptation and enhancement solutions for the mobile multimedia services marketplace in the Caspian region. Our partnership with CBOSS gives us a strong foothold in the region which we hope to grow together into a significant revenue generating opportunity".
About CBOSS
CBOSS is the largest Russian software developer and a leader of Russian IT for telecom. The key business focus of CBOSS is: development of original software, delivery of end-to-end integrated hardware and software solutions, including equipment and system software, personnel training, consulting, implementation and technical support.
CBOSS quality management system is certified to the ISO 9001:2000 international standard. Major Russian and international carriers have selected the unrivalled functionality and reliability of CBOSS solutions. CBOSS has implemented 880 installations globally, with its products operated by 148 customers in 22 countries across four continents. For more information, visit www.cbossgroup.com.
About Mobilitec
Mobilitec is a leading global software company that offers an integrated software suite of products that enable mobile service delivery. The mPower suite offers flexible and secure service creation, management, billing and delivery of mobile media such as applications, video and audio for wireless operators and partners to generate and maximize revenue opportunities. Mobilitec is a privately held company headquartered in CA. For more information visit www.mobilitec.com.
About Adamind
Adamind is the leading provider of rich media content adaptation and enhancement software for MMS, content services and value added services markets.
Adamind MediaSpireTM enables delivery of images, text, ringtones, audio and video to and between a variety of mobile devices, domains and networks, driving traffic growth and creating the ultimate rich media consumer experience.
Adamind was formed by the merger of the two media adaptation business units of Emblaze Ltd. and Philips Electronics N.V.
Adamind's strategic channel partnerships with some of the top MMSC vendors and top-tier system integrators - all major Blue Chip companies such as Ericsson, Motorola, Openwave, LogicaCMG and now CBOSS - Adamind is positioned to deliver superior quality products, services and support to its 80+ tier-1 and tier-2 operator customer deployments across the globe.
Enquiries:

Adamind
Shailendra Jain,
CEO
+44 20 7645 2990 on the day and thereafter
+1 408 468 3961

CBOSS
Andrey Maklakov,
Vice President and CTO
+7 095 363-4460

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