Adamind’s Spire™ media adaptation software enables Italy’s third largest operator to launch seamless rich content services covering voice, internet, mobile and video

MILIPITAS, Calif. – January 30, 2006: Adamind (LSE: ADA), the world’s leading provider of media adaptation software for mobile messaging, content and convergence services, announces that Wind Telecomunicazioni SpA, Italy’s third largest mobile phone company and its largest Internet service provider, has bought a new licence from Adamind as part of a major expansion of rich content services for its thirteen million mobile subscribers.

The agreement further extends Adamind license from a previous integration with Wind's WAP download services offered via Wind's mobile portal to supporting also Wind's MMS services.

Wind, widely regarded as one of Europe’s most innovative mobile operators, has been an Adamind customer since July 2003, when it became the first European operator to introduce a preview package enabling subscribers to preview rich content before purchase for download to their handsets. Wind’s mobile portal, providing rich media mobile service, recorded 1.4 million unique visitors in 2005.

Shailendra Jain, Chief Executive of Adamind, said: “We are delighted to be closely involved in the expansion of Wind’s rich media content services. This agreement demonstrates the strength of our relationship with Wind and the scalability of Adamind’s Spire media adaptation platform to address rapidly rising growth in MMS traffic.”

Adamind's media adaptation software solution is integrated as a central component within Wind’s Nokia multi-media messaging centres (MMSC). Adamind's software is the world's first Open Mobile Alliance STI-compliant product. The OMA's Standard Transcoding Interface (STI) is the first specification that resolves the integration problem associated with interfacing a Media Adapter platform with various messaging and content delivery platforms.

Enquiries:

Adamind - +44 20 79298989 on the day and thereafter
Shailendra Jain, CEO: +1 408 468 3961

Corfin Communications
Harry Chathli, Neil Thapar +44 20 7929 8989

Notes to Editor

About Adamind

Adamind is a pure-play provider of rich media content adaptation and enhancement software solutions for the mobile space. The Company’s flagship platform, Adamind Spire™ provides industry-leading automated solutions for message and content transcoding and benefits virtually every player in the mobile delivery chain. Its superior multimedia capabilities enable service operators to deploy successful media rich content services, generating new revenue streams, driving key new Value-Added-Services (VAS) enablers, such as Advertising, Branding, DRM and spam filtering and anti-abuse support. With over 100 deployments in mobile operator networks worldwide, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS.  www.adamind.com

About Wind
WIND Telecomunicazioni SpA, was recently acquired by Egyptian businessman Naguib Sawiris, who is also majority owner of Egypt's Orascom Telecom. Sawiris bought control of Wind from electrical utility Enel SpA (EN) through investment vehicle Weather Investments. Wind is the first Italian telecommunications operator capable of offering integrated communications services in the form of fixed-line and mobile telephony and Internet.
At the end of 2004, the number of customers of the Italian Parent Company stood at 31.5m, with 2.4m fixed-line, 12.1m mobile, and 17.1m Internet subscribers (including 2.8m active users).  http://www.wind.it/eng/index.php