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Press Releases

ADAMIND WINS $2.5M DEAL FROM IBM FOR MAJOR SERVICES OPERATOR IN INDIA
IBM selects Adamind's Spire™ as part of its Service Delivery Platform for one of India’s largest services operators with over 20 million subscribers
9th October,
2006
Adamind Ltd. (“Adamind” or the "Company”), a
global supplier of software that enables mobile multimedia content and
converged communications services to be experienced over any device or
network, announces that it has been selected by IBM to provide its Adamind
Spire™ Platform as the core content adaptation component for IBM's
Service Delivery Platform (SDP) solution at one of India's largest service
operators.
The contract will generate revenues of more than $2.5 million for Adamind
spread over a number of years and has been factored into the revenue guidance
for 2006 provided by the Company on 30 August 2006. The Company
expects that further licenses will be purchased in following years by
the provider as traffic increases and upgrades are required.
IBM, one of the world's largest system integrators, is providing consultancy
and integration services for the mobile operator's SDP solution.
The deployment of the Spire™ Platform in IBM's centralized architecture
equips the operator with technology that will handle all their person-to-person
(P2P) and application-to-person (A2P) multimedia messaging (MMS) traffic.
It will enable the operator to offer both on-the-fly content adaptation
for adapting time sensitive and dynamic content such as breaking news
as well as offline content adaptation for validation, batch versioning
and preparation of content. Furthermore, the technology enables the operator
to apply a consistent look to all content deployed over their network
regardless of content source by creating their own template policy, and
to support a wide range of devices through a managed device profile service
provided.
According to recent research by Wireless World Forum, India is set to
become the world’s third largest mobile phone market by 2007 behind
China and the USA. Its rapid growth has created an increased demand
for mobile content. Additional research from Gartner indicates that revenues
from the Indian cellular services market will reach $24 billion by the
end of 2009, at a compound annual growth rate (CAGR) of 35.6 percent.
Shailendra Jain, CEO of Adamind said, "We are excited to enter India's
dynamic and growing mobile market together with IBM by providing our field-proven
technology to support the growing demand for mobile content within the
region. The combined expertise of IBM and Adamind has paved the way for
the operator's successful launch and expansion of high quality rich-media
content services, bringing their mobile subscribers' communications experience
to the 21st century."
Enquiries:
| Adamind |
+44 20 7929 8989 on the day and thereafter |
| Shailendra Jain, CEO |
+1 650 646 2368 |
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| Corfin Communications |
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| Harry Chathli, Neil Thapar |
+44 20 7929 8989 |
About Adamind
Adamind (LSE: ADA) is a provider of software that enables
mobile multimedia content and converged communications services.
The company addresses the interoperability challenge that exists
between different mobile devices to receive and process media rich
content. The Adamind Spire™ platform
provides media adaptation and enhancement software enabling service
operators to successfully deploy messaging, content and next
generation convergence services; generate new revenue streams; and
drive key new value-added-services (VAS) enablers such as advertising,
branding, DRM and anti-abuse support. With over 100 deployments
in some of the world's major mobile operator networks and content
providers such as Universal Mobile Music, Adamind is strategically
poised to enable the promise of the Mobile Lifestyle revolution.
Adamind has strategic relationships with major infrastructure vendors
and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG,
Motorola, Openwave, Critical Path and CBOSS. www.adamind.com
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