Company Profile
Adamind (LSE: ADA) is a pure-play provider of rich media adaptation software for mobile messaging, content and convergence services. The Company's flagship platform, Adamind SpireTM provides industry-leading automated solutions for message and content transcoding and benefits virtually every player in the mobile delivery chain. Its superior multimedia capabilities enable service operators to deploy successful media rich content services, generating new revenue streams, driving key new Value-Added-Services (VAS) enablers, such as Advertising, Branding, DRM and spam filtering and anti-abuse support.
Market Overview
The mobile entertainment space is expected to grow from $8 Billion in 2005 to an estimated $22 Billion in 2007. The market is seeing a growing demand for a seamless multimedia experience that is available anywhere, all the time. Mobile consumers are seeking a more complete experience with their mobile communication devices so they can access email on-the-go, connect with Instant Messaging (IM), download video clips, audio files, ring tones, interactive games and more.
With the introduction of the popular Multimedia Messaging Services (MMS), it has quickly become apparent that the main problem is ensuring a smooth and enjoyable end user experience. The lack of standardization of the attributes affecting multimedia presentation on different mobile devices means that a rich media message must be specially formatted to adapt to the destination device capabilities.
As messaging services have gradually expanded to include Email and IM services, so has the mobile market expanded into additional media-rich content services beyond messaging - downloadable content of everything from video clips and games to the live streaming of news services and beyond.
Future Outlook
With the growing interest and the evolution of convergence in the horizon - the interoperability of distinctly different domains (mobile/TV/Web etc.) - media adaptation becomes more and more of a crucial issue. With a proliferated device environment (in some cases mobile operators introduce more than 10 devices a month), device interoperability becomes a major obstacle in delivering any kind of multimedia messaging and content services. Media adaptation is required to make the services work, to maximize the user experience and to strengthen the service penetration. Adamind is strategically positioned to make it all happen.
Adamind is the leading media adaptation provider in an increasingly active global market. The Company's Adamind SpireTM platform has been successfully integrated with leading MMSCs and Operators across the globe. With over 90 deployments in mobile operator networks worldwide, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS.
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Investor Relations Contact
investor@Adamind.com
Company Secretary
Mr. Eli Sofer
Eli.sofer@adamind.com
Tel: +972-9-7699488
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